Hexafluo Chemicals Rebranding



CAPCHEM Technology Co. Ltd. is an enterprise specialized in R&D, manufacturing, and marketing of advanced electronic chemical products located in Shenzhen, China. It is a leading company in the Chinese domestic market with top-level sales, quality control and R&D capability.

HexaFluo is a leading manufacturer of specialty fluorinated chemicals in China. After Acquired by CAPCHEM, a new corporate identity is needed for enhancing the CAPCHEM group  brand integrity

The concept of the rebranding inspired of Hexafluoride, the honored product they produce, the hexagon form is the basic molecular structure of this product, and the curve shape in the center comes from the Latin verb “fluo” meaning “flow”, named by Humphry Davy, the first scientist who found the fluidity in this unknown element back to 1813.