Lululemon: THIS IS YOGA


"We created a seismic shift in brand perception: from activewear to a discipline of purposeful living."

As the freelance graphic designer a t Virtue Worldwide, I worked with other designers on THIS IS YOGA campaign, we developed a series of media assets including outdoor billboards, website banners, social media assets, retail poster etc., I also participated in global video translation and copy translation. 

Explore THIS IS YOGA campaign